Other FestivalsD-24
2026 The Souvenir Fair
Nov 20 – 22
Photo: 한국관광공사
Festival facts
- Dates
- Nov 20 – 22
- Hours
- Nov 20–21: 10:00–19:00 (last admission 18:30); Nov 22: 10:00–18:00 (last admission 17:30)
- Place
- Seoul · Dongdaemun Design Plaza, Art Halls 1 and 2
- Address
- 서울특별시 중구 을지로 281 (을지로7가)
- Fee
- Free
- Audience
- All ages
- Host
- Ministry of Culture, Sports and Tourism
- Organizer
- Korea Tourism Organization
About the festival
Under the theme of a K-goods village after the first snowfall, 2026 The Souvenir Fair takes place on November 20–22 at Art Halls 1 and 2 of Dongdaemun Design Plaza (DDP). Around 140 companies will present tourism souvenirs. Visitors can see 25 winning entries from the souvenir category of the 2026 Korea Tourism Competition, shop for K-goods, join hands-on events and enjoy stage programs. Combining traditional style with the anticipation of winter, the K-goods village offers opportunities to find souvenirs to suit individual tastes and special year-end gifts.
Source: 한국관광공사 TourAPI
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