2027 Korea Grand Sale

About the festival

'Korea Grand Sale' is Korea's leading tourism festival for foreigners that combines shopping, culture, and tourism, held to boost inbound tourism in the winter off-season. It provides wide-ranging benefits for foreign tourists across areas such as air and transport, shopping, accommodation, food and beverage, beauty and health, experiences, and convenience services. In particular, this year 'gastronomy' is chosen as the special theme, presenting various promotions and experience programs where you can directly experience Korean food culture. Through a special experience of enjoying Korea's diverse flavors and food culture, you can encounter new charms of traveling in Korea. At the Myeongdong Welcome Center, tourism convenience services are provided for foreign tourists, and you can check information on various event benefits, including the Korea Grand Sale coupon book. Participatory events are also run and various souvenirs are given out, offering visitors special enjoyment. For details on 'Korea Grand Sale,' check the official website and the Visit Korea Year Committee's social media accounts.