2026 Yeongnam–Honam Traditional Market Fair

About the festival

The 2026 Yeongnam–Honam Traditional Market Fair brings together traditional markets from the Yeongnam and Honam regions to share regional values and explore a future of mutual growth through harmony and exchange. Building on cooperation between the two regions, the fair highlights the distinctive value and appeal of traditional markets while seeking fresh vitality for local economies and paths toward sustainable development. Specialties and outstanding products from representative markets across both regions are presented together. Exhibitions and promotional programs showcase regional characteristics and strengths, highlighting new possibilities for traditional markets. The fair also introduces national and local government support policies and shares initiatives such as culture and tourism-oriented markets and Onnuri gift certificates to help establish a foundation for sustainable growth. By bringing together traditional markets, local communities and young entrepreneurs, it creates opportunities for exchange across generations and regions and supports the further development of markets as centers of local economic and cultural life. The 2026 Yeongnam–Honam Traditional Market Fair provides a venue for rediscovering the value of traditional markets beyond regional boundaries and building a future of shared growth and cooperation.